Built for Australian small businesses

She answers.
Every time.

Parla is an AI phone assistant that picks up your calls, handles bookings, and looks after customers — around the clock, without you lifting a finger.

Book a free demo See how it works

No lock-in contracts · Setup done for you · Cancel anytime

Parla — AI Phone Assistant

Parla: "Hey, thanks for calling! Happy to help with hours, the menu, or booking a table. What can I do for you?"

"Hi — I'd like to book a table for four on Saturday morning, maybe around 9?"

Parla: "Saturday at 9 for four — lovely! Can I grab your name and a number so the team can confirm?"

Parla: "Perfect, thanks Sarah. Booking sent through — you'll get an SMS confirmation shortly. See you Saturday!"

Booking sent to dashboard · SMS confirmation dispatched

Sound familiar?

Your phone rings
while you're
in the weeds.

A phone ringing on a café counter during the morning rush

Every call you can't answer is a customer who probably won't ring back. Every missed booking is revenue that walks out the door. And hiring someone just to manage the phones? That's 10 hours on the roster before they've made you a single dollar.

Calls go unanswered

Peak service is the exact moment customers ring. It's also the last moment you have time to pick up.

Bookings are scattered

Paper diaries, Facebook DMs, text messages. Easy to double-book. Easy to lose entirely.

No-shows cost you

Without a reminder, that table sits empty and you don't know until they don't show up.

Up and running
in days.

We handle every step of the setup. You don't need to touch a line of code — or learn a new system.

Step 01

We meet and get the details

A quick call to capture your hours, your tone, and exactly how you want Parla to represent your business.

Step 02

We build your setup

Phone assistant, booking system, and dashboard — all configured specifically for you. Nothing generic.

Step 03

You review and approve

We walk you through everything, make any tweaks, and get your sign-off before anything goes live.

Go live

Parla starts answering

From day one, she's handling calls and bookings are coming straight into your dashboard.

AI phone assistant

A voice that knows
your business.

Parla picks up every call, knows your hours and the personality you want to project. She takes bookings, answers questions, and leaves callers impressed. Most don't realise she's AI until she tells them — which she always does, upfront.

Always availableCustom personalityNatural conversation

Live right now

24/7

Phone coverage, no roster required

Takes and confirms bookings

Answers menu and hours questions

Captures caller messages for you

Always discloses she's AI

SMS reminders

No-shows nearly
disappear.

Customers get a reminder the afternoon before and again on the morning of their booking. They reply NO to cancel, you know straight away, and that table goes back in the system. Simple.

Automated remindersReply to cancelReal-time alerts

Typical result

↓80%

Reduction in no-shows with SMS reminders

Day-before reminder at 3pm

Morning-of reminder at 8am

Instant cancellation via SMS reply

Daily briefing

Walk into service
already knowing.

At 6am every day, you get a text with everything you need: covers on the books, bookings awaiting approval, and any special occasions flagged by callers. Never caught off guard mid-service.

6am daily SMSSpecial occasion alertsAt-a-glance

Your 6am briefing

Today: 34 covers across 3 sittings

2 bookings awaiting your approval

⭐ Table 3 — anniversary dinner tonight

1 voicemail in your inbox

"Before Parla, I was missing calls every single morning rush. Now she handles it. Customers get their questions answered, bookings come through, and I wake up to a text that tells me exactly what the day looks like. It's changed how I run the place."

Tom

Owner — The Ole Dairy, Banyo QLD

Pricing

Honest pricing.
Nothing hidden.

No lock-in contracts. No hidden fees. The setup fee covers everything we do to get you started.

Starter

$197/mo

+ one-time $497 setup fee

AI phone assistant with custom personality

Online booking form for your website

Admin booking dashboard — any device

Customer booking confirmations

Ongoing support and updates

Book a demo

Common questions.

Does Parla really sound natural on the phone?

Yes, genuinely. Parla is built on ElevenLabs — some of the most natural-sounding AI voices available. We customise the name, accent, and personality to suit your business. Most callers are surprised when she tells them she's AI. And she always does, upfront.

What happens to my existing phone number?

You keep your existing number. We set up a dedicated line for Parla and arrange call forwarding from your current one. Or if you'd prefer a fresh start, we can give you a new local number at no extra cost.

How long does setup take?

Usually 5 to 7 business days from your first call to going live. We handle the phone setup, booking system, and everything else. From your side, it's a 30-minute onboarding call and a review before launch.

Can I update my menu or hours?

Just send us a message and we'll take care of it — usually within a few hours. Menu changes, new hours, holiday closures, special events. It's all part of the service.

Is there a lock-in contract?

No lock-in at all. Month-to-month subscription. The only upfront cost is the one-time setup fee. If you ever leave, we'll send you a full export of your bookings and customer data. It's yours.

Get started

Want to see
it in action?

Book a free 20-minute call and we'll walk you through the whole thing — including a live demo of the phone assistant. No hard sell. Just a look at what it can do.

A café owner checking their morning briefing

You're on the list.

We'll reach out within one business day to find a time that works.

She answers.Every time.

Your phone ringswhile you'rein the weeds.